All Terrain Kids Itch & Rash Cream relieves itching and discomfort from rashes, insect bites and minor skin irritations. All Terrain Kids Itch and Rash Cream temporarily protects and helps to relieve minor skin irritations and itches due to: rashes, insect bites, poison ivy, poison oak, poison sumac and eczema. The primary active ingredient in All Terrain Kids Itch & Rash Cream is Colloidal Oatmeal USP 0.1%, providing itch relief. All Terrains mission is to help people live more active, healthier lives. The company originated when a climber was hiking in Costa Rica and a bottle of DEET-based insect repellent he was carrying leaked. It ate through his backpack and melted the keys on a calculator he was carrying to figure out the exchange rate. After that experience, he came home, researched and developed the natural, yet effective, Herbal Armor Insect Repellent. From this humble beginning, All Terrain moved to Sunapee, New Hampshire and now offers more than 50 natural, effective products to help people live more actively.