This product meets our criteria for natural because it is made primarily of natural ingredients with minimal processing. Natural ingredients are extracted directly from plants or animals as opposed to being made synthetically. You only go around once, so get a little (or a lot) messy. Better Life's sulfate-free natural hand & body soap is great for you while safe for the environment. We combine aloe, botanical extracts, and vitamins to soothe and condition your hands without drying them. Life's short. Live Large.