Most damage to hair occurs during shampooing, rubbing your hair causes the damaged areas to crack & tear. This miracle cleansing conditioner melts into your hair. Coconut oil gently removes surface impurities while restoring natural oils. Hydrating Keratin loaded with amino acids & protein repair damage and restore strength. Shea butter conditions damaged areas replacing protective lipids, resulting in beautiful, soft, silky hair alive with shine & luster.