ECO FORMULA 30+ is the Conscious Consumer's answer to serious sun protection. All Natural and free of all the bad stuff, this formula boasts balanced Physical UV protection through our unique Organic Eco-Shield Performance Technology. As a performance driven sunscreen, it is very water resistant beyond 80 minutes, yet so gentle and moisturizing it is perfect for our young ones! Packed with biologically active antioxidants, vitamins, minerals and extracts, it continues protecting our skin long after environmental exposure.