Via Nature Gentle Daily Facial Cleansing Milk is a new approach to gentle cleansing. Our consumer panel showed that even those sensitive dry skin users included an exfoliate as part of their cleansing regime. Milk Cleansers just did not deliver the exfoliation they required. Via Nature combined a very safe and gentle exfoliator (100% natural jojoba beads) to the super moisturizing milk cleanser for a deeper clean. The triple action cleanser: moisturizes, exfoliates and leaves your skin cleansed.