Rice bran is the nutrient-dense outer husk of rice grain. It is a good natural source of fiber and contains magnesium, vitamin B6 and iron. NOW Real Food Rice Bran is an excellent natural additive to many baked goods and is primarily used to boost fiber content. It adds a rich texture and imparts a subtle flavor that is ideal for cereals, or as a tasty and nutritious thickening agent for smoothies. Add it to breads and muffins to improve color and taste. This product has been packed using NOW Real Food KeepFresh Technology to maximize freshness. Since you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural and organic foods since 1968. Were independent, family owned, and proud of it. Keep it natural. Keep it real.