Behind the Natures Miracle formula is a family that loves their pets. In 1981, the Original Natures Miracle product (intended for use in preschools), was used by founder Joe Weiss to clean-up a pet accident. To his surprise, the formula worked quickly to remove the stain and the odor. Pleased with the success, Joe produced 24 bottles of Natures Miracle Pet Mess Easy Clean-up. The new cleaner sold out in 48 hours! Pet owners discovered that the formula was incredibly effective at removing their pets stubborn stains and odors, and Natures Miracle Stain and Odor Remover was born. Today, Natures Miracle remains one of the top pet-mess cleanup solutions for pet owners everywhere.