Real Salt means - well, real, authentic salt. A quick glance at the ingredients label on most salts might surprise you! Many salts contain anti-caking agents and even dextrose (sugar). Others have been heat processed and stripped of their natural trace minerals. Real Salt brand, on the other hand, is unrefined and full of natural minerals and flavor - the way salt was meant to be savored. Real Salt's unique coloring comes from more than 60 trace minerals, which also lend an amazing flavor that has helped Real Salt become the best-selling brand of sea salt in health food stores. Real Salt is best tasting, healthiest sea salt you can find.